Our Vision

To contribute to the well-being of the insurance industry in UAE and the region, pride of UAE and our stakeholders by being among the top leading insurance companies in the market.

Our Mission

Adopt a prudent underwriting policy, be innovative in developing products and insurance solutions to our clients, and drive performance towards achieving bottom lines rather than top lines, in order to meet and exceed our shareholders expectations.

Fidelity United will seek excellence at all levels i.e. business practice, corporate image, brand, visibility, and the code of conduct.



Our Values.

• Collaboration: We work as a united Team to make differences.
• Professionalism: We promote professionalism and high business ethics.
• Leadership: We encourage colleagues who motivate confidence and transparency.
• Commitment: We are committed to uphold the Vision and Mission of the Company.
• Innovation: We maintain an agreeable work environment that promotes creativity and a passion for excellence.